2009 Ford F150 Platinum

The vision for Ford's truck team was clear: Redesign America's favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.
The result is the new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry's truck leader - which has built more than 33 million F-Series pickups since 1948.
The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009 F-150 - from its segment-first features to the tough new exterior highlighted by a dramatic three-bar grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels - including a new Platinum series that redefines truck luxury.
The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight chassis is the backbone that allows this tough truck to deliver more horsepower, better fuel economy and safety, and additional towing and payload capacity.
"The Ford F-150 is an American icon," said Mark Fields, Ford's president of The Americas. "Ford is the truck leader, and F-150 customers expect and demand the best truck on the market.
"Our team not only met those expectations, they exceeded them with the new 2009 F-150," Fields added. "With Ford's product-led transformation in full swing, the new F-150 could not have come at a better time - for Ford and for our customers."