The all-new Chevrolet Cruze, makes its world premiere at the 2008 Paris Show, raises the bar for exciting design and build quality among value products in Europe's compact car segment.
Its dynamic, four-door coupé-like looks bring a new dimension to traditional, three-box sedan design. With its signature grille, concave shoulder line and 'dual cockpit' interior design theme, the Cruze features Chevrolet's new global design language that is becoming a signature on all new products carrying the gold bowtie.
The Chevrolet Cruze is the result of a development process, harnessing GM's global resources, which focused on setting new design and quality benchmarks for value products in the compact segment. "Our goal was to be revolutionary, not evolutionary," says Chief Designer Taewan Kim. "We wanted to take a big step forward, making a completely new design statement for Chevrolet products around the world."
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