Delta is a historical name that represents one of the pinnacles of Lancia's motoring history, but also a mathematical symbol that stands for change, progress. Delta is a universal measure of difference, a striving toward excellence by exceeding a previous limit. Our entire strategy is underpinned by a quest for an evolved form of the Delta.
So in this sense, the Lancia Delta is the first car to represent the new Lancia philosophy. An original and unique positioning, a blend of two values that are intrinsic to the brand: elegance of style and a bold, innovative temperament that are also the inspiration of every marketing and communication campaign.
Today we welcome the first all-new car from Lancia's second centenary, the Delta, with its unparalleled design, true to the brand's innovative vocation. Due to its product features and international development work to support the launch planned for mid-2008, the Delta represents a turning point in Lancia's history and contributes significantly to the development of a strategic plan.
The first developmental shift or 'delta' is the car's ability to reconcile the traditional elegance of a Lancia with original architectural features that wed the mettle of a sports car with the on-board well-being of a saloon for the first time, while also offering extraordinary roominess for the category (a wheelbase of no less than 2.7 metres adds to the car's imposing dimensions: It is 4.5 metres long, 1.8 metres wide and 1.5 metres high). And so the Lancia Delta returns to take its place at the top of the mid-sized saloon segment, taking the great Lancia car tradition forward into the future: the Aprilia, Appia, Fulvia, Beta, Prisma and Dedra up to the Lybra.
So in this sense, the Lancia Delta is the first car to represent the new Lancia philosophy. An original and unique positioning, a blend of two values that are intrinsic to the brand: elegance of style and a bold, innovative temperament that are also the inspiration of every marketing and communication campaign.
Today we welcome the first all-new car from Lancia's second centenary, the Delta, with its unparalleled design, true to the brand's innovative vocation. Due to its product features and international development work to support the launch planned for mid-2008, the Delta represents a turning point in Lancia's history and contributes significantly to the development of a strategic plan.
The first developmental shift or 'delta' is the car's ability to reconcile the traditional elegance of a Lancia with original architectural features that wed the mettle of a sports car with the on-board well-being of a saloon for the first time, while also offering extraordinary roominess for the category (a wheelbase of no less than 2.7 metres adds to the car's imposing dimensions: It is 4.5 metres long, 1.8 metres wide and 1.5 metres high). And so the Lancia Delta returns to take its place at the top of the mid-sized saloon segment, taking the great Lancia car tradition forward into the future: the Aprilia, Appia, Fulvia, Beta, Prisma and Dedra up to the Lybra.
RSS Feed (xml)
No comments:
Post a Comment